The Archive
October 9, 2026

Do It For The Story: Do You Feel You Belong?

Dr Wendy Mahoney’s story made me realise that our sense of belonging is closely connected to how comfortable we are being ourselves.

September 11, 2026

Do It For The Story: The Story You Are Writing Every Day

Over the past two weeks, I have spent quite a few hours talking about personal brand with 300 teenagers and pre-teens.

August 16, 2026

Do It For The Story: Brand Stories That Stick

LinkedIn is a platform where businesses are discovered, reputations are built and brand stories become memorable.