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} } </style> <style type="text/css">@import url("https://assets.mlcdn.com/fonts-v2.css?version=1791198");</style> <style type="text/css"> @media (max-width: 640px) { .ml-4 .ml-btn-wrapper { text-align: left; } } </style><style type="text/css"> @media (max-width: 640px) { .ml-6 .ml-btn-wrapper { text-align: left; } } </style><style type="text/css"> @media screen { body { font-family: 'Poppins', sans-serif; } } </style><meta name="robots" content="noindex, nofollow"> <title>Do It For The Story: Do You Feel You Belong?</title> <meta name="image" content="https://storage.mlcdn.com/account_image/2172142/vb0Cteh5w7Ai2z2kxrzyuitIVKeO2nB59Jn95s1s.png" property="og:image"></head> <body style="margin: 0 !important; padding: 0 !important; background-color:#F4F7FA;"> <div class="document" role="article" aria-roledescription="email" aria-label="" lang="" dir="ltr" style="background-color:#F4F7FA; line-height: 100%; font-size:medium; font-size:max(16px, 1rem);"> <!--[if gte mso 9]> <v:background xmlns:v="urn:schemas-microsoft-com:vml" fill="t" if="variable.bodyBackgroundImage.value"> <v:fill type="tile" src="" color="#F4F7FA"/> </v:background> <![endif]--> <table width="100%" align="center" cellspacing="0" cellpadding="0" border="0"> <tbody><tr> <td class="" background="" bgcolor="#F4F7FA" align="center" valign="top" style="padding: 0 8px;"> <table class="container" align="center" width="640" cellpadding="0" cellspacing="0" border="0" style="max-width: 640px; margin-bottom: 0;"> <tbody><tr> <td align="center"> <table align="center" width="100%" cellpadding="0" cellspacing="0" border="0"> <tbody><tr> <td colspan="2" height="20" style="line-height: 20px"></td> </tr> <tr> <td style="font-family: 'Inter', sans-serif; font-size:0px;color:#F4F7FA;line-height:0px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;mso-hide:all;"> <div style="display:none;font-size:0px;color:#F4F7FA;line-height:0px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;mso-hide:all;"> &nbsp;Dr Wendy Mahoney’s story made me realise that our sense of belonging is closely connected to how comfortable we are being ourselves. </div> </td> <td align="right" style="font-family: 'Inter', sans-serif; color: #111111; font-size: 12px; line-height: 18px;"> <a target="_blank" rel="noopener" builder-link-id="-1" style="color: #111111; font-weight: normal; font-style: normal; text-decoration: underline;" href="" data-link-id="200821709060703585" data-link-type="webview">View in browser</a>&nbsp; </td> </tr> <tr> <td colspan="2" height="20" style="line-height: 20px;"></td> </tr> </tbody></table> </td> </tr> </tbody></table> <table width="640" class="wrapper" align="center" border="0" cellpadding="0" cellspacing="0" style=" max-width: 640px; border:1px solid #EAECED; border-radius:8px; border-collapse: separate!important; overflow: hidden; "> <tbody><tr> <td align="center"> <!-- --> <table class="ml-default" width="100%" bgcolor="" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td style=""> <table class="ml-default-border" width="100%" align="center" bgcolor="#ffffff" border="0" cellspacing="0" cellpadding="0" style=" ; "> <tbody><tr> <td class="ml-default-border" background="" style="background-size: cover; background-position: center center;" valign="top" align="center"> <table class="container ml-4" width="640" align="center" border="0" cellpadding="0" cellspacing="0" style="color: #515856; width: 640px; min-width: 640px; margin-bottom: 0;"> <tbody><tr> <td> <table class="container" width="640" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td class="" align="center" style="padding: 0 0" colspan="3"> <img src="https://storage.mlcdn.com/account_image/2172142/vb0Cteh5w7Ai2z2kxrzyuitIVKeO2nB59Jn95s1s.png" loading="lazy" border="0" alt="" class="img" width="640" style="display: block;"> </td> </tr> <tr> <td class="col-mobile" width="50" height="0" style="line-height: 0;"></td> <td> <table class="table-between-col-mobile" width="540" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td height="30" style="line-height:30px;"></td> </tr> <tr> <td> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Edition #008&nbsp;&nbsp;| &nbsp;&nbsp;October 2026<br></p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><br></p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Hi&nbsp;<span class="redactor-component" data-redactor-type="variable-ml"></span><br></p> <h1 style="font-family: 'Poppins', sans-serif; color: #000000; font-size: 36px; line-height: 125%; font-weight: bold; font-style: normal; text-decoration: none; ;margin-bottom: 10px;">Do You Feel You Belong?</h1> <h4 style="font-family: 'Poppins', sans-serif; color: #000000; font-size: 16px; line-height: 137%; font-weight: bold; font-style: normal; text-decoration: none; ;margin-bottom: 6px;">Dr Wendy Mahoney’s story made me realise that our sense of belonging is closely connected to how comfortable we are being ourselves. When we believe we are enough, we give ourselves permission to show up fully, to be seen for who we are and to recognise the value in what makes us different.</h4> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><br></p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">In this edition of <strong>Do It For The Story</strong>, Wendy, MD of Newmella Holdings, explores belonging, uniqueness and authenticity, and what it takes to stop hiding parts of ourselves and have the courage to own who we are.</p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;">It is a profound article about finding your place by first finding yourself and, as hard as it is for most of us, stillness is required… <br></p> </td> </tr> </tbody></table> </td> <td class="col-mobile" width="50" height="0" style="line-height: 0;"></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> <!-- --> <!-- --> <table class="ml-default" width="100%" bgcolor="" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td style=""> <table class="ml-default-border" width="100%" align="center" bgcolor="#ffffff" border="0" cellspacing="0" cellpadding="0" style=" ; "> <tbody><tr> <td class="ml-default-border" background="" style="background-size: cover; background-position: center center;" valign="top" align="center"> <table class="container ml-6" width="640" align="center" border="0" cellpadding="0" cellspacing="0" style="color: #515856; width: 640px; min-width: 640px; margin-bottom: 0;"> <tbody><tr> <td class="container" height="20" style="line-height: 20px; min-width: 640px;"></td> </tr> <tr> <td> <table class="container" width="640" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td class="row" align="center" style="padding: 0 50px" colspan="3"> <img src="https://storage.mlcdn.com/account_image/2172142/McFwXLYGedL05fXTHizy8cJ32goqkEBWuWPwVNuF.jpg" loading="lazy" border="0" alt="" class="img" width="540" style="display: block;"> </td> </tr> <tr> <td class="col-mobile" width="50" height="0" style="line-height: 0;"></td> <td> <table class="table-between-col-mobile" width="540" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td height="30" style="line-height:30px;"></td> </tr> <tr> <td> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">"Much of my research into Executive Development for Innovation circles back to Inclusion of Self and Other, which is understood as Belonging and Uniqueness. Both are basic human needs. The need to Belong and the need to be seen as Unique. </p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">I have spent a great part of my professional time enabling organisation to understand Belonging with respect to its impact on accelerating Innovation. But recently at the FNB Pop Opera when Toto’s hit song Africa came on – <em>“It’s gonna take a lot to drag me away from you, There’s nothing that a hundred men or more could ever do<strong>, </strong>I bless the rains down in Africa”</em> – every age, gender, religion and race sang from the depth of their soul. Every person present knew in that moment, beyond doubt, that they belonged to Africa. They may have before felt that they didn’t belong, but when that song plays – you just know this is your land and that you belong.</p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">I had a similar experience watching a recent Springbok vs New Zealand game. I am not even a rugby fanatic, but there was no doubt that I belonged to South Africa when watching that game. </p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;">So then I thought, if Belonging isn’t actually the core issue I thought it was, beyond our cognitive thoughts on it and within certain environments that do not support it, then perhaps Uniqueness is where we should focus our energy. For my Uniqueness to be seen, valued and appreciated I need to feel that I am enough, that I can show up as I am and be valued because I know that I am inherently valuable as I am. </p> </td> </tr> </tbody></table> </td> <td class="col-mobile" width="50" height="0" style="line-height: 0;"></td> </tr> </tbody></table> </td> </tr> <tr> <td height="20" style="line-height: 20px;"></td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> </tbody></table> <!-- --> <!-- --> <table class="ml-default" width="100%" bgcolor="" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td style=""> <table class="container ml-8 ml-default-border" width="640" bgcolor="#ffffff" align="center" border="0" cellspacing="0" cellpadding="0" style=" width: 640px; min-width: 640px; margin-bottom: 0; ; "> <tbody><tr> <td class="ml-default-border container" height="20" style="line-height: 20px; min-width: 640px;"></td> </tr> <tr> <td> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td class="row mlGalleryRow" align="center" valign="top" style="padding: 0 50px;"> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td class="col" align="center" valign="top" style="line-height: 0;" width="260"> <!--[if gte mso 9]> <v:rect xmlns:v="urn:schemas-microsoft-com:vml" fill="true" stroke="false" style="width:260px;height:260px;"> <v:fill type="frame" src="https://storage.mlcdn.com/account_image/2172142/VN2lqCkfU2nCYfPorC3buumjgctZ2MhbEC2VhmyJ.jpg" /> <v:textbox style="mso-fit-shape-to-text:true" inset="0,0,0,0"> <![endif]--> <a href="" target="_self" style="text-decoration: none;"> <img src="https://storage.mlcdn.com/account_image/2172142/VN2lqCkfU2nCYfPorC3buumjgctZ2MhbEC2VhmyJ.jpg" class="img" width="260" alt="" style="display: block;" border="0"> </a> <!--[if gte mso 9]> </v:textbox> </v:rect> <![endif]--> </td> <td class="col" width="20" height="20" style="line-height: 20px;"></td> <td class="col" align="center" valign="top" style="line-height: 0;" width="260"> <!--[if gte mso 9]> <v:rect xmlns:v="urn:schemas-microsoft-com:vml" fill="true" stroke="false" style="width:260px;height:260px;"> <v:fill type="frame" src="https://storage.mlcdn.com/account_image/2172142/9POJoRiGdgFIUVwkTn7XTSSByZBCZv1QZFlsYjnp.jpg" /> <v:textbox style="mso-fit-shape-to-text:true" inset="0,0,0,0"> <![endif]--> <a href="" target="_self" style="text-decoration: none;"> <img src="https://storage.mlcdn.com/account_image/2172142/9POJoRiGdgFIUVwkTn7XTSSByZBCZv1QZFlsYjnp.jpg" class="img" width="260" alt="" style="display: block;" border="0"> </a> <!--[if gte mso 9]> </v:textbox> </v:rect> <![endif]--> </td> </tr> </tbody></table> </td> </tr> </tbody></table> </td> </tr> <tr> <td height="20" style="line-height: 20px;"></td> </tr> </tbody></table> </td> </tr> </tbody></table> <!-- --> <!-- --> <table class="ml-default" width="100%" bgcolor="" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td style=""> <table class="container ml-10 ml-default-border" width="640" bgcolor="#ffffff" align="center" border="0" cellspacing="0" cellpadding="0" style="color: #515856; width: 640px; min-width: 640px; margin-bottom: 0;"> <tbody><tr> <td class="ml-default-border container" height="20" style="line-height: 20px; min-width: 640px;"></td> </tr> <tr> <td class="row" style="padding: 0 50px;"> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><strong>Do you feel enough? Do you feel that you can show up as you are and that you have inherent value as you are?</strong></p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">I have been at a number of events recently and noted the speakers who speak from a deep sense of knowing their worth and how that amplifies their influence through presence. Those that project an energy signature of just not feeling enough, unwittingly send a signal to the audience that they shouldn’t be completely trusted, dimming their influence. To trust we need resonance and we feel resonance through authenticity, which presence embodies. Authenticity is the new gold – we feel it, we love it, we connect with it and we trust it.</p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">I have spent years masking myself to come across in a certain way, without realising that I too like those speakers I was observing, did not feel enough as I was. That all parts of myself could be shown and that I still had inherent unique value. It has taken years for me to truly feel good enough, through deep introspection, rewiring the cognitive, emotional and somatic programmes that told me otherwise. It is the most liberating feeling to be who you are and align with your purpose. It is as Jung said, the privilege of a lifetime. </p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">So then I went back into my PhD research on Inclusive Leadership for Innovation to try find some answers that could support others on their journey to authenticity. I discovered that the starting point in a noisy world is stillness. Still yourself. Sit with yourself in stillness. Create time for reflection. Reflection supports mindfulness or consciousness. Consciousness leads to better understanding yourself and discovering your Uniqueness. </p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Then have the courage to show your Uniqueness, the real you. Be brave enough to allow yourself to be seen. Be open, honest and consistent about what you stand for. Show all the parts of yourself, your mistakes, your failures and your successes. Finally, be open to re-iterating your thinking; reflect, unlearn and re-learn, as a continual process. Then master the skills that support inclusive empathy; active listening, symmetrical or adaptive communication, intentional dialogue, and timely constructive feedback. You will then not only have discovered and presented your Uniqueness to the world, but accelerated Innovation and created a way for others to discover theirs.</p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">That is my why, why I did my PhD, why we help executives to listen to themselves and others, because the world needs you. There is only one of you. Do the inner work to discover your Uniqueness and the outer work to present it to the world. It is your responsibility to discover, own and present your Uniqueness to the world."</p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Wendy plays an important role in my journey as a founder and business owner. Her wisdom, compassion and genuine desire for entrepreneurs to succeed have contributed significantly&nbsp;in me becoming unapologetically me. This has exponentially benefitted the Ten &amp; Co and 'Do It For the Story' brand.&nbsp;</p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">We have all been given a unique path to follow in life - make sure you are following the one made for you and until next time remember to always do it for the story.&nbsp;</p> <p style="font-family: 'Poppins', sans-serif; color: #515856; font-size: 16px; line-height: 165%; margin-top: 0; margin-bottom: 0;"><br></p> </td> </tr> <tr> <td height="20" style="line-height: 20px;"></td> </tr> </tbody></table> </td> </tr> </tbody></table> <!-- --> <!-- --> <table class="ml-default" width="100%" bgcolor="" border="0" cellspacing="0" cellpadding="0"> <tbody><tr> <td style=""> <table class="container ml-12 ml-default-border" width="640" bgcolor="#ffffff" align="center" border="0" cellspacing="0" cellpadding="0" style=" width: 640px; min-width: 640px; margin-bottom: 0; ; "> <tbody><tr> <td class="ml-default-border container" height="10" style="line-height: 10px; 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